Work

Political and Economic Implications of Blockchain Technology in Business and Healthcare

Besides love, money and health are the most valuable human yearnings. Therefore, blockchain technology is paramount: a new foundation of confidence for human valuable transactions (…)

Rodrigues, D. D. (2012). Cyberethics of Business Social Networking. In M. Cruz-Cunha, P. Gonçalves, N. Lopes, E. Miranda, & G. Putnik (Eds.), Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (pp. 314-338). IGI Global. https://doi.org/10.4018/978-1-61350-168-9.ch016

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Blockchanging Trust: Ethical Metamorphosis in Business and Healthcare

This chapter of the book “Political and Economic Implications of Blockchain Technology in Business and Healthcare” deals with the ethical consequences of a new trust paradigm for humanity based on a disruptive “distributed trust”. Blockchain Technology (BT) is neither good nor bad, nor by no means neutral (…)

Rodrigues, D. D. (2021). Blockchanging Trust: Ethical Metamorphosis in Business and Healthcare. In D. Rodrigues (Eds.), Political and Economic Implications of Blockchain Technology in Business and Healthcare (pp. 1-41). IGI Global. https://doi.org/10.4018/978-1-7998-7363-1.ch001

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Blockchanging Money: Reengineering the Free World Incentive System

This chapter of the book “Political and Economic Implications of Blockchain Technology in Business and Healthcare” discusses money’s essence and the new digital currencies (…)

Rodrigues, D. D. (2021). Blockchanging Money: Reengineering the Free World Incentive System. In D. Rodrigues (Eds.), Political and Economic Implications of Blockchain Technology in Business and Healthcare (pp. 69-117). IGI Global. https://doi.org/10.4018/978-1-7998-7363-1.ch003

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Blockchanging Politics: Opening a Trustworthy but Hazardous Reforming Era

This chapter of the book “Political and Economic Implications of Blockchain Technology in Business and Healthcare” is also political, arguing that digital centralization should not be an option for the free democratic societies in the Blockchain Era (…)

Rodrigues, D. D., & Lopes, P. S. (2021). Blockchanging Politics: Opening a Trustworthy but Hazardous Reforming Era. In D. Rodrigues (Ed.), Political and Economic Implications of Blockchain Technology in Business and Healthcare (pp. 118-159). IGI Global. https://doi.org/10.4018/978-1-7998-7363-1.ch004

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Marketing-Mix Metamorphosis and New Trusted Business Practices

This chapter of the book “Competitive Drivers for Improving Future Business Performance” discusses the impact on the marketing-mix due to the confluence of the internet of things and the internet of value which seems to be made possible by the blockchain technology  (…)

Rodrigues, D. D. (2021). Marketing-Mix Metamorphosis and New Trusted Business Practices. In C. Martins, & P. Rodrigues (Eds.), Competitive Drivers for Improving Future Business Performance (pp. 46-66). IGI Global. https://doi.org/10.4018/978-1-7998-1843-4.ch004

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Manifold-Marketing:a new marketing archetype for the information age, applied to the adoption of oral contraceptives and other drugs by end-users

This article discusses the new communication paradigm of Social Media this paper proposes an original marketing archetype for the information age named by the authors as “ManifoldMarketing” (…)

Rodrigues, D. F., Lopes, J. C. & Tavares, J. F. (2013). Manifold Marketing: A New Marketing Archetype for the Information Age, Applied to the Adoption of Oral Contraceptives and Other Drugs by End-Users. Proceedings of the Third Annual Conference of International Network of Business & Management Journals (INBAM 2013).

Cyberethics of Business Social Networking

This chapter of the “Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions” discusses a virtual world where making successful business over the Internet and especially on social networks imply unusual ethical dilemmas (…)

Rodrigues, D. D. (2012). Cyberethics of Business Social Networking. In M. Cruz-Cunha, P. Gonçalves, N. Lopes, E. Miranda, & G. Putnik (Eds.), Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (pp. 314-338). IGI Global. https://doi.org/10.4018/978-1-61350-168-9.ch016